Your seminar promotions

One of the key questions you must answer for prospective attendees when promoting your own seminars is whether you are qualified to teach the material you plan to cover during your program. Prospects may be interested in learning the content, but if they are not convinced that you are a qualified instructor, they will be reluctant to register for your program.

When planning a strategy for how you are going to communicate your credibility, start by taking note of all the things that qualify you as an instructor. Consider your:


  1. Work experience. Take note of which positions and projects directly relate to the subject matter you want to teach, and which jobs provided valuable learning, but do not clearly relate to your seminar.
  2. Experience. How long have you been working in your chosen industry?
  3. Education. For some careers, education will be pertinent, while for others, it is irrelevant. For example, if you are giving legal advice, prospects would be interested in knowing that you have a law degree. However, if you’re teaching people how to successfully run their own dog kennel, prospects won’t be as concerned about your education.
  4. Certificates, licenses and accreditation. Are there any certificates, diving in egypt licenses or accreditation you’ve earned related to your subject matter?
  5. Additional training. Are there any training programs you’ve attended or teachers with whom you’ve studied that will prove to prospects that you have the know-how to back up your claims of being an expert?
  6. Books and articles. Publishing your content is a big credibility booster. When prospects realize that a publisher or editor has found your content worthy of seeing the light of day, you gain an implied endorsement from the publication or publishing house.
  7. Speaking and teaching experience. Where else have you taught or spoken? Of particular important are industry conferences, colleges and universities, and other big-name events within your industry.
  8. Results. What results and case studies can you share regarding your experience with the material you’re teaching. For instance, one client teaches companies how to implement ERP systems. His track record of implementing every project on time and within budget lends tremendous credibility to his claim as a qualified instructor.
  9. Awards, prizes and honors. Have you won any awards or been recognized by your peers for your expertise?
  10. Associations, รับเพิ่มยอดติดตามไลน์ clubs and other groups. Sharing your involvement with professional organizations shows that you are committed to staying at the forefront in your profession. Be sure to include any work you’ve done on industry committees.
  11. Volunteer experience. It’s possible that your greatest credentials come from your volunteer experience. What groups have you been involved with? What roles did you fill? What results did you achieve?
  12. Additional honors. What else distinguishes you are unique and supports your claim as an expert? Perhaps it is being one of only 10 finalists worldwide who were selected for a particular award, or having a business that rates in the top 5 percent of your industry.


Now sort through all of the points you’ve listed. Pull out the items that are most relevant and useful in supporting your status as an expert. These are the items that should go in the bio used in your seminar promotions.

You’ll also have experience that doesn’t really relate to the seminar at hand. Including this information in your seminar promotions isn’t necessary and may even work against you. Prospects want to know about your experience with the subject matter at hand. Rather than building up your credibility, including too much irrelevant information may instead tell prospects that your experience with the seminar content is rather limited when compared to your entire resume. Either don’t include this information at all, or put it in an extended version of your bio that is posted somewhere on your website.







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